The Goalness Manifesto

Reach your personal goals with your partner đźŚź

Goalness was created to increase the likelihood of achieving personal goals, ultimately enhancing users’ overall well-being. Unlike a narrow focus on financial or fitness goals, Goalness inspires users to work holistically across all aspects that impact the quality of life. This includes everything from relationships, health, and a rich life of unique experiences to building routines that, over time, lead to significant positive change. It’s a personal journey, so we challenge our users to set goals in unconventional areas—for example, strengthening a relationship with a family member, establishing a routine for planning weekly meals, or starting a morning stretching habit to prevent pain and stiffness.

We understand that building new habits and achieving "non-essential goals" is challenging. There are countless barriers to overcome and plenty of excuses to delay developing routines that might not seem rewarding or enjoyable right now.

That’s why we created Goalness—because we believe you’re more likely to succeed if you write down your goals, share them with someone you care about, receive weekly reminders, and finally, reflect on your progress with a partner. All these factors dramatically improve the chances of forming new habits and achieving your goals. A bonus is that it will build a stronger relationship with your chosen partner when they get to know you and your goals. It is also inspiring to see others’ goals, which hopefully will inspire your goal-setting in the future.

We created Goalness because we understand how challenging it can be to achieve personal goals. We needed a system to support our journey toward growth and a better quality of life. Our vision is to make discussing personal goals feel as natural as discussing weekend plans and make small talk more interesting!